Understand the 4 key areas and the power it has within your business planning process.
As cliched as it may be, SWOT Analysis is at the core of every great business plan. But it is not enough to just list the items under each category. It is what you do with each section and the objectives and strategies that come off each item, that are crucial. The implmentation of Actions then makes the plan work. In this video, David Ross covers the basic concepts of SWOT Analysis, and why your business MUST look at it first before doing any business planning.